Less than six months after its debut, Ford lightning Motor Company revealed that reservations for the all-electric F-150 Lightning pickup truck have topped 160,000.
Since the vehicle’s debut, the American automaker has been accepting $100 refundable reservations. Ford lightning received 20,000 reservations on the first day, 44,000 by the end of the second day, and 120,000 by the end of June, indicating a strong degree of consumer interest.
Nearly 75 percent of those customers were new to ford lightning, according to CEO Jim Farley during a second-quarter earnings call in June.
He went on to say that about 40% of respondents planned to trade in their internal combustion engine truck, indicating “a transition a little bit faster to full-size truck [battery electric vehicles] than maybe our optimistic predictions,” he said.
In response to the reservation numbers, the automaker said that it would invest an additional $250 million and hire 450 people to boost the ford lightning yearly production capacity. Customers will be able to purchase the trucks in April 2022.
The Lightning, which will come in four trim levels, is an important aspect of the automaker’s plan to convert a larger amount of its fleet to electric vehicles. Ford is joining younger contenders in the pickup truck sector, such as Rivian, which came off the production line with its first R1T truck in September. The Ford F-150 is the top most popular truck in the United States. Ford lightning sold 787,422 F-series trucks in 2020, according to the company.
The Ford lightning base model will cost $39,974, while the mid-series XLT variant will cost $52,974, both excluding taxes.