Do you know the number of daily, weekly, or yearly people to your WordPress website? If so, how do you ensure the validity of your data?
Every website team should be tracking website traffic, which is a crucial KPI. Your website’s site number can help you gauge whether your online presence is expanding and can show the efficacy of a marketing success, a news release, or the introduction of a new component of your website. Increasing traffic to your WordPress site can also assist your company in acquiring sponsorships and ad spots from other businesses.
You must make sure your traffic figures are measured precisely and consistently over time in order to receive the benefits mentioned above. You cannot simply guess at these numbers. As a result, you should pick a trustworthy solution that you can access from your WordPress dashboard and that can expand along with your website.
In order to simply analyse your traffic and use it to inform important business decisions, we searched for WordPress plugins that provide high-quality data and make data visualisation tools for this post. The top WordPress dashboard plugins are listed below to check you in checking traffic.
Best WordPress Analytics, Stats, and Traffic Plugins
Before we delve into these plugins, bear in mind that a variety of factors might affect the number of traffic that your website receives. These tools will offer visible data to help you direct your improvements, whether they be for the website’s structure, content quality, or page load time.
1. WordPress plugin by HubSpot
You can expand your email list, manage your contacts, and send marketing emails using the free HubSpot WordPress Plugin. It has built-in analytics so you can figure out which traffic sources are most responsible for conversions.
Your marketing analytics are centralised in the dashboard. You’ll discover which live chat, pop-up, and form modules receive the most contributions. The best part is that HubSpot Academy’s free online training can help you improve website traffic without the need for technical knowledge.
Pro tip: You can leverage HubSpot’s email marketing, CRM, forms, popups, and live chat on your WordPress website by using the HubSpot WordPress plugin.
The MonsterInsights Google Analytics plugin, billed as the most popular analytics dashboard plugin for WordPress, offers all sophisticated Google analytics tracking features without the requirement for a WordPress developer. You can quickly access a Google Analytics Dashboard that displays only the pertinent analytics reports.
The reports that come with this plugin include some on audience, behaviour, and content. You may create a custom dimensions report if you require more specific information. This report can tell you when to post content, which site authors are producing content that meets your objectives, and even how well your WordPress SEO efforts are working.
3. Google Site Kit
Site Kit is a custom plugin created by Google for WordPress websites that want to track user activity and traffic. Its ability of integrate Google Analytics with your WordPress site is relevant here. Without leaving your WordPress dashboard, Site Kit offers a dashboard for viewing your traffic, and installation is quick and simple.
Additionally, Site Kit offers users free integrations for Google Search Console to boost SEO, AdSense to generate side revenue from display advertisements, PageSpeed Insights to track page performance, and more.
In order to connect to your website, ExactMetrics uses the most recent Google Analytics tracking code. You can use the detailed reports it provides to analyse the performance of each post or page on your website.
You will get access to real-time reports that display website visits, traffic sources, and acquisition channels. With this plugin, you may track authors, publishing year, categories, and user activity using custom dimensions. Additionally, you may control who on your team sees particular reports by setting permissions based on user responsibilities.
5. One-Stop SEO (AIOSEO)
Although technically not a WordPress analytics tool, this plugin does allow you to control the SEO of your WordPress website. Because of this, All in One SEO is a great tool for assisting with site improvements depending on traffic data you’re observing.
With the help to plug-in, you can make on-page modifications, optimise the eCommerce SEO of your WooCommerce pages, and even modify local SEO.
6. Joost SEO
The other plugins are a little different from Yoast SEO. Although you can’t check your traffic from your WordPress dashboard, the application does optimise you in SEO website optimization. It evaluates your content’s readability and gives you total control over WordPress breadcrumbs.
With the helps of the tools redirect manager, your visitors may prevent 404 page issues while using the premium version. The focus keyword export tool also downloads a list of all the focus keywords you’ve implemented and identifies the pages that require additional optimization.
7. Real-time visitor traffic statistics
Another helpful WordPress plugin to track traffic from your WordPress dashboard is Visitor Traffic Real Time Statistics. You’ll receive detailed reports on visitor patterns, including information on the kinds of browsers and operating systems people use to access your website. From well-known search engines like Google, Bing, and DuckDuckGo, you can also analyse search terms and redirects.
You can access to all features by upgrading to the plugin’s Pro edition, including the ability to view a interactive Google map of the locations of visitors and calculate the daily visitors per hour by examining a time graph.
8. Stupid Egg
In addition to monitoring your website’s traffic, Crazy Egg creates a heatmap of your site that reveals the precise pages of users’ clicks, scrolls, and keystrokes. You can gain knowledge from this plugin that is simply not possible from quantitative data alone.
To increase clicks and conversions, you may pinpoint sections of your site that require improvement using Crazy Egg. Additionally, you’ll be able to use strategies from successful sections of your website on other pages.
9. WP Statistics
You may safely analyse your traffic data using WP Statistics. Instead of passing data from one application to another, the plugin stores the data on your server. The referring site, browser, and search engine are among the visitor data records that can be examined. The top 10 nations with the most visitors and the top 10 most-visited pages are shown in preset dashboards.
Additionally, the plugin has premium add-ons. You can upgrade so that you can view real-time statistics, create small charts, and set criteria so that your content will change in response to your analytics.
The well-liked WordPress plugin Jetpack is more than a tool for increasing website traffic. Jetpack includes strong analytics tools in addition to features for marketing, performance, security, and design, to mention a few. Jetpack was created to take advantage of the power of AMP, helping to optimise your site for mobile devices. It’s uncommon to find an all-in-one plugin that doesn’t make your website load slowly.
We adore the Jetpack plugin because it shows you your website traffic, identifies areas for improvement, and then gives you the tools to adjust and customise your site.
11. Google Analytics
Running your Clicky website analytics dashboard in WordPress doesn’t require any coding expertise. It provides site administrators with basic statistics, cache cleaning, and tracking for video, email, and webpage content. This plugin is straightforward but effective.
The Clicky plugin’s spy feature, which lets you view traffic in real-time the second a URL becomes live, is incredibly popular with users. This WordPress traffic plugin is ideal for you if you don’t need any more bells and whistles.
Why would you utilise a WordPress traffic and analytics plugin?
The use of plugins has numerous benefits. Plugins can be modified. They frequently cost nothing or provide free options. Many of them may be quickly tailored to your unique needs. Additionally, using plugins for traffic and analytics is crucial to evaluating the success of your WordPress website.
One of the most important KPIs a firm should track is website traffic, as we said before in this post. How else can you determine if your business is expanding? How will you know if your SEO, content, and marketing activities are bringing people to your website?
In mind of this, there are three main justifications for using a WordPress traffic and analytics plugin. You are able to:
- Look at the trends of views to your website.
- Pay attention to traffic sources.
- Examine the efficacy of your campaigns and content.
Let’s break each of these points in detail:
Analyze the trends of views to your website.
The main advantage of having a traffic and analytics plugin is the ability to check the views on your WordPress website. Your views are the main indicator of whether your content is successful, whether you add-one new piece of content a week or five.
It’s crucial to have access to this information. However, when examining trends, its importance becomes apparent. Take a month to consider your May analytics. You discover that your WordPress website receives an average of 500 daily views. However, there are two periods when views increase significantly: the first is the second weekend, and the second is the final weekend of the month. It stands to reason that Mother’s Day and Memorial Day contributed to the increase in views. What do you do with thats information now?
This increase in views may indicate that new content you released during that time was successful in increasing traffic to your website. Use that information to your advantage if the increase in visitors was natural. You should expect an increase in views in May. To encourage visitors to return frequently, greet them with helpful content and offers.
Observe the sources of traffic.
What sources do you have for your traffic? Analyzing the traffic to your WordPress website is vital to comprehend how visitors are finding your content. Google Analytics and other traffic plugins will segment your traffic into traffic channels, source/medium, and referrals. The traffic channel offers a high-level overview, whilst the second and third give minute data about the precise source. You may find out if your traffic originates from social media, organic search, direct links, or referral links.
This data can be use to decide whether content strategy should change. You can focus on driving more traffic to your WordPress website using this route if your website performs well through referrals but poorly in organic search.
Analyze the efficacy of your campaigns and content.
The only way to analyse the efficacy of your content is via traffic and analytics plugins. But why does that matter?
Imagine planning, producing, and publishing a comprehensive campaign for a forthcoming holiday. The content is released over the course of two weeks. You must determine whether the campaign was worthwhile in the end. How did it function? If you are unable to view your WordPress analytics, it is impossible to know.
Without a plugin that compiles that data for you, it would appear that there was an increase in traffic & views, but there is no way to know for sure. A strong content plan can be created by comparing the successes and failures of various campaigns thanks to WordPress analytics.